It’s Earth Day, and all of the world’s firms need to be sure you know they care concerning the planet too. So please, purchase their stuff? Certain, that’s a bit of cynical, however Earth Day promotions are sometimes simply ploys to promote extra merchandise, which appears counterintuitive to the primary two of environmentalism’s Three Rs. This yr, nevertheless, I’ve to confess I discovered Logitech’s strategy to sustainability advertising intriguing.
Logitech introduced new “carbon influence transparency” labeling for all its packaging on Thursday. The brand new labeling will present a product’s carbon footprint measured in kilograms of carbon dioxide emissions (kg CO2e) over a typical two yr interval of utilization. Logitech sees this quantity as akin to diet labeling on foodstuffs. You’ll be able to check out the quantity on the facet of the bundle, after which resolve whether or not or not you need to take part within the carbon influence of stated product.
The primary Logitech gear to have the packaging is the $130 Logitech G Professional wi-fi gaming mouse, which Logitech says has a carbon footprint of seven.84 Kg CO2e—rather less than the equal of burning a gallon of gasoline.
One other six Logitech merchandise are slated to get a carbon influence label earlier than the tip of June, together with the G213 gaming keyboard (22.zero kg CO2e), G903 Lightspeed gaming mouse (8.64 kg CO2e), G502 Hero gaming mouse (7.10 kg CO2e), G102 LightSync gaming mouse (5.51 kg CO2e), G304 Lightspeed gaming mouse (8.76 kg CO2e) and G502 Lightspeed gaming mouse (8.69 kg CO2e).
Logitech says it goals to maintain lowering every product’s carbon numbers as time goes on. “We need to use this as a technique to maintain ourselves accountable…to enhance these numbers and decrease our carbon footprint with each new product,” Prakash Arunkundrum, Logitech’s Head of World Operations and Sustainability, stated in a public assertion.
To quantify every product’s carbon footprint Logitech thought of a variety of things, together with how uncooked supplies are sourced, manufacturing, packaging, delivery and distribution, power utilization by shoppers, and “finish of life administration of the product.” It labored with sustainability consulting agency IFU Hamburg on its calculations, and set them to align with the lifecycle evaluation requirements of Dekra, an organization based mostly in Germany that does environmental and product security requirements assessments.
Logitech additionally plans to launch its methodology and measurement processes to different firms within the shopper electronics trade. Presumably, the goal is for this to grow to be a typical a part of trade packaging.
It’s an fascinating concept, and extra details about how a product is produced is at all times higher. Although hopefully the brand new labeling gained’t flip into some sort of “eco-opiate” the place folks suppose they’re being environmentally acutely aware just by buying a product with a decrease footprint quantity.
The actual fact is without doubt one of the best methods people may help defend the surroundings is to cut back consumption. So maybe for this Earth Day, maintain that gallon of gasoline you’ve already burned in your mousepad for a couple of additional years.
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